From the field to the front page, every step proven.
ProvSeal verifies the images arriving in the newsroom, records every step of the editorial process and signs the publication with your outlet’s identity. On your infrastructure.
How it works for you.
What ProvSeal records at each step of your workflow.
Intake
Incoming images are verified before they enter the workflow. Their provenance is kept as an ingredient.
verification on arrival · ingredientPhoto editing
Cropping, correction, variants: every intervention by the newsroom is added to the history.
c2pa.color_adjustments · c2pa.croppedCaption
The editorial work is attached to the image, in the newsroom’s name.
caption · credit · sectionPublication
The outlet signs the published version with its identity, from its HSM.
c2pa.published · outlet identityWhat ProvSeal changes for newsrooms
What changes, concretely, in your day-to-day work.
- Verify before you publish.Know on arrival whether an image carries provenance, who signed it and what it went through.
- Sign what you publish.Your outlet’s identity on every published image, with the editorial steps declared.
- Keep your sources in-house.No image is sent to a third-party service, even before publication.
What C2PA does not prove
Transparency is part of the standard. Knowing its limits matters as much as knowing what it can do.
- The truth of what the image shows
- That a human is the author
- Copyright ownership
- Automatic AI detection
Questions
that matter.
Straight answers to the questions we hear most.
Does ProvSeal replace our verification tool?
It complements it. ProvSeal reads and verifies declared provenance; it does not replace editorial investigation or fact-checking.
Can it be integrated with our CMS or DAM?
Yes, through a local integration, with nothing sent to the cloud. This is scoped during the pilot.
What happens if a social network strips the metadata?
The image shows up with no information, not as tampered with. IMATAG’s invisible watermark makes it possible to trace its origin in that case.
Other use cases
Every profession has its steps. ProvSeal records them all.
Test it on your production.
ProvSeal Enterprise is in beta. For 30 days, we install it with you and adapt it to your profession.